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There’s a Better Way to Do AI Marketing!

You know what’s funny about running a small business? Everyone talks about wearing different hats, but lately it feels like we need to add “AI expert” to that stack. Right next to the accounting hat and the customer service hat and all the others we’re juggling.

The promises of AI marketing sound amazing, don’t they? It’s like having a marketing team in your pocket – automated content, customer insights, streamlined campaigns. But here’s the question I hear from business owners all the time: “How do I use AI without losing that personal touch that made my business successful in the first place?”

Think about it like this: If you’ve tried AI marketing tools, you might have felt like you were trying to fit a square peg in a round hole. Maybe the content felt too robotic, or the insights seemed designed for big corporations rather than businesses like yours. It’s like being handed a complex new system when what you really need is your trusted, proven approach.

But here’s something interesting: Your years of business experience – that intuition that tells you exactly what your customers need, the creativity that helps you solve problems in unique ways – that’s actually your secret weapon in making AI work for you. While others are chasing the newest AI trick, you can focus on what really matters: connecting with real people and solving real problems.

Let me share something I’ve learned working with small businesses: Marketing isn’t just about algorithms and automation. It’s about telling the right story to the right person at the right time. Just like there are countless stories within every business, there are countless ways to share your business story – and AI can help amplify each one.

What if, instead of trying to become an AI expert, you could use AI to boost what you’re already great at? Think about it: You know your customers better than any algorithm ever could. You understand your services inside and out. You have a clear vision for your business. AI can simply help you share all of that knowledge more effectively.

When you combine your hands-on experience with the right AI tools, something remarkable happens. It’s like having a really smart assistant who takes care of the repetitive tasks while you focus on the big picture. Imagine having more time for service development, deeper customer relationships, or (dare I say it?) actually taking a vacation!

The secret isn’t better AI tools – it’s giving AI the right foundation about YOUR business.

πŸ“ Start Here: Your Marketing DNA Worksheet

Before you write another prompt, take 15 minutes to capture the core insights AI needs to sound like you:

βœ… Who you actually help
βœ… What problem you solve
βœ… Why your approach works
βœ… What makes you different

This simple exercise transforms generic AI output into content that sounds authentically you. Includes a video walkthrough so you can complete it in one sitting.

Get Your Free Marketing DNA Worksheet Below!

About Karen Kanakanui

Karen Kanakanui is a marketing strategist and storytelling expert who helps experienced professionals harness AI without losing their human touch.

She spent 14 years in Hollywood, where she learned that technology is only as powerful as the story it helps tell. At Universal Pictures, she solved complex business challenges with cutting-edge technology while managing high-stakes projects and personalities.

After Hollywood, she spent 10 years as a freelance copywriter and three years with one of the world’s largest blogging websites, developing expertise in digital storytelling across multiple industries including tech, food and beverage, and real estate.

You could say she’s been around the block – and the studio – a few times. After experiencing everything from movie star tantrums to diva dramas and competitive client meltdowns, she’s still standing, fairly normal, and eager for what comes next.

She developed her storytelling skills through a combination of formal education (master’s in TV/Radio/Film from Syracuse University), hands-on experience at Universal Pictures, and years of helping businesses tell their stories effectively. Along the way, she’s been a trusted partner for many clients, including as an indispensable contractor of a client’s marketing team for more than eight years.

Her specialty has always been helping clients weave personal and brand stories that are based on integrity and strategy. Now, she’s combining that expertise with AI capabilities to help experienced professionals amplify their unique voices and reach their ideal audiences more effectively.

You canΒ get in touch with Karen here.

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