AI marketing coaching for entrepreneurs and small business owners, 50+

Why should the kids have all the fun? 😉

AI: You're the Secret Sauce!

You know what makes your business different. You’ve got decades of experience, real expertise, stories that matter.

So why does all your marketing sound the same as everyone else’s?

Here’s what I’ve learned in 20 years of helping businesses with their marketing: This isn’t a writing problem. It’s a clarity problem.

Most business owners skip the strategic foundation and jump straight to creating content—then wonder why it all sounds the same.

And when they try using AI to fix it? It gets worse. AI-generated copy sounds even more generic because AI doesn’t know what makes YOUR business different.

What I Do

I’m a messaging strategist who helps small business owners over 50 figure out what makes them different and how to talk about it.

I do the strategic heavy lifting — positioning, key differentiators, your authentic voice — then show you how to maintain it using AI so you’re not dependent on anyone forever.

📝 Start Here: Your Marketing DNA Worksheet

Before you do anything else, take 15 minutes to capture the core insights AI needs to sound like you:

✅ Who you actually help
✅ What problem you solve
✅ Why your approach works
✅ What makes you different

This simple exercise is the foundation for everything—whether you work with me or tackle it yourself. Includes a video walkthrough.

Get Your Free Marketing DNA Worksheet

Ready for more help?

Explore my services to see how I can help with messaging strategy or AI implementation.

👋 Want to know who’s behind AgeWiseAI? Learn more about my “Brains Over Bots” philosophy.

Client Testimonials

As a marketer, I had used ChatGPT quite a bit before having a session with Karen, so I was curious what I’d get out of it. A lot! Karen demonstrated great prompts around what I provided on her intake form, but the real kicker was that she showed me how to be conversational and engage with the tool at a more in-depth level than I had been. I now get much better outputs and use the data for deeper work. [not written by AI!]

The time was well-spent because we used my examples and my voice so at the end of an hour I had a marketing plan I could take and work from as well! The nice thing was that Karen allowed my assistant to sit in with us so it saved me time in teaching her, as well. I felt it was a great investment for my business, plus, she’s just lovely to talk with. Thanks Karen!

Super session! Karen explained what can feel overwhelming in simple, easy to understand terms. The live examples and various discussions also got me amped to explore ways to help simplify my workload with my book launch promo activities!

You answered questions I had, and questions I didn’t know yet that I had. Loved the live demonstration, as well. It was interesting to hear how you’ve approached experimenting with AI, and how you talk to the system to get a collaborative dynamic underway with the system as you work on a particular project.