AI marketing coaching for entrepreneurs and small business owners, 50+

Why should the kids have all the fun? 😉

AI: You're the Secret Sauce!

There’s a persistent myth that older people aren’t good at technology. But let’s be real: people our age founded Google, Amazon, Netscape, MySpace, PayPal, YouTube, and eBay. To the extent that myth was ever true – and I’m not sure it was – it’s certainly not true now.

You know what makes experienced professionals perfect for AI marketing? The same thing that makes a master craftsperson perfect for working with new tools – deep knowledge of the fundamentals and the wisdom to know how to use them.

Most AI marketing “experts” get this backwards – they let the AI take the wheel instead of using it as a powerful amplifier for human knowledge.

Here’s why getting this right matters: AI marketing is set to grow from $27 billion to over $100 billion in just a few years. That’s a massive opportunity – but only if you approach it correctly.

Here’s my approach:

Three Pillars That Make AI Marketing Actually Work

• ✍️ Marketing 101 + AI = Better Results
Most people think AI is magic. I think it’s a really good first draft that needs smart editing. I’ll show you how to take AI output and make it stronger using proven marketing principles—better headlines, clearer calls-to-action, stronger structure, and the kind of voice that actually converts.

• 💼 Your Experience Is AI’s Secret Weapon
You’ve been solving problems for decades. Those wins, challenges, and hard-earned insights? They’re pure gold for creating authentic content. Instead of generic AI responses, you’ll learn to fuel your prompts with real stories, actual client results, and the specific wisdom only you have.

• 🤝 Keep It Human (Always)
AI can sound robotic. My approach doesn’t. From the examples we choose to the way we frame problems, everything stays warm, collaborative, and genuinely helpful. Because at the end of the day, people buy from people—not algorithms.

Ready to discover how to build a marketing approach that puts your expertise in the driver’s seat and lets AI amplify your wisdom?

Stop treating AI like a gimmick. Learn how to use it like a strategist—with your experience in the driver’s seat.

📬 Introducing Brains Over Bots: The AgeWiseAI Marketing System

A 6-day email course designed for experienced professionals who want to use AI without losing their voice. Each lesson takes just 10–15 minutes and includes practical “quick wins” you can implement right away.

Sign up below to get started.

👋 New here? Curious who’s behind AgeWiseAI?

Client Testimonials

As a marketer, I had used ChatGPT quite a bit before having a session with Karen, so I was curious what I’d get out of it. A lot! Karen demonstrated great prompts around what I provided on her intake form, but the real kicker was that she showed me how to be conversational and engage with the tool at a more in-depth level than I had been. I now get much better outputs and use the data for deeper work. [not written by AI!]

The time was well-spent because we used my examples and my voice so at the end of an hour I had a marketing plan I could take and work from as well! The nice thing was that Karen allowed my assistant to sit in with us so it saved me time in teaching her, as well. I felt it was a great investment for my business, plus, she’s just lovely to talk with. Thanks Karen!

Super session! Karen explained what can feel overwhelming in simple, easy to understand terms. The live examples and various discussions also got me amped to explore ways to help simplify my workload with my book launch promo activities!

You answered questions I had, and questions I didn’t know yet that I had. Loved the live demonstration, as well. It was interesting to hear how you’ve approached experimenting with AI, and how you talk to the system to get a collaborative dynamic underway with the system as you work on a particular project.