There’s a persistent myth that older people aren’t good at technology. But let’s be real: people our age founded Google, Amazon, Netscape, MySpace, PayPal, YouTube, and eBay. To the extent that myth was ever true – and I’m not sure it was – it’s certainly not true now.

You know what makes experienced professionals perfect for AI marketing? The same thing that makes a master craftsperson perfect for working with new tools – deep knowledge of the fundamentals and the wisdom to know how to use them.

Here’s a fact that might surprise you: AI marketing is set to grow from $27 billion to over $100 billion in just a few years. 

But here’s what many people miss (and what you probably already suspect): the biggest winners won’t be the ones with the fanciest AI tools. Success will come to those who know how to guide these tools with real-world wisdom.

Let me share something I’ve learned in 20 years of helping experienced professionals create great marketing: technology is fantastic when it amplifies human expertise, but it’s the human vision that makes the magic happen.

Most AI marketing “experts” get this backwards – they let the AI take the wheel instead of using it as a powerful amplifier for human knowledge.

Ready to discover how to build a marketing approach that puts your expertise in the driver’s seat and lets AI amplify your wisdom?