There’s a persistent myth that older people aren’t good at technology. But let’s be real: people our age founded Google, Amazon, Netscape, MySpace, PayPal, YouTube, and eBay. To the extent that myth was ever true – and I’m not sure it was – it’s certainly not true now.

You know what makes experienced professionals perfect for AI marketing? The same thing that makes a master craftsperson perfect for working with new tools – deep knowledge of the fundamentals and the wisdom to know how to use them.

Most AI marketing “experts” get this backwards – they let the AI take the wheel instead of using it as a powerful amplifier for human knowledge.

Here’s why getting this right matters: AI marketing is set to grow from $27 billion to over $100 billion in just a few years. That’s a massive opportunity – but only if you approach it correctly.

Here’s my approach:

Three Pillars That Make AI Marketing Actually Work

• ✍️ Marketing 101 + AI = Better Results
Most people think AI is magic. I think it’s a really good first draft that needs smart editing. I’ll show you how to take AI output and make it stronger using proven marketing principles—better headlines, clearer calls-to-action, stronger structure, and the kind of voice that actually converts.

• 💼 Your Experience Is AI’s Secret Weapon
You’ve been solving problems for decades. Those wins, challenges, and hard-earned insights? They’re pure gold for creating authentic content. Instead of generic AI responses, you’ll learn to fuel your prompts with real stories, actual client results, and the specific wisdom only you have.

• 🤝 Keep It Human (Always)
AI can sound robotic. My approach doesn’t. From the examples we choose to the way we frame problems, everything stays warm, collaborative, and genuinely helpful. Because at the end of the day, people buy from people—not algorithms.